The video, which has racked up nearly 5.5 million views on Facebook, was created following a “challenge” to the Garda by Swiss police and was an instant hit among posts. The strength was recognized at the Excellence in Public Relations Awards, held at Mansion House in Dublin this week, with the award for Best Use of Digital Public Relations.
Gardaí across Ireland took to rooftops, beaches and made sure to use Ireland’s iconic landscape to their advantage to record a video of them taking part in the ‘Jerusalema Challenge’ which was launched in Switzerland by the Zuger Polizei.
In January, Swiss police officers filmed themselves dancing to the song Master KG in small groups, wearing their various uniforms and protective equipment and gardaí posted their response on Twitter earlier today, saying: “Gardaí through Ireland has answered the call to give the public we serve a lift in these trying times.
Gardaí also asked for help from the mounted Garda unit and some four-legged friends, showing off the skills of two guard horses. They also extended the challenge to the public, asking them to share their attempts using #GardaJerusalema while staying home and in their support bubbles, respecting current restrictions.
Speaking on RTÉ’s Ray D’Arcy Show today, Garda Mary Gardiner, who organized the #GardaJerusalema dance video, said gardaí from across the country took part, including Kilkenny, Sligo, Kerry and at Garda College in Tipperary, which included a garda who is a former Irish Riverdance dancer.
A longer version of the video should be released later this week, but for now you can watch the video splinter below: