- BTS will select their favorite fan submissions for compilation video
- Fans can start uploading their videos from Friday
- Challenge Aims To “Spread Happiness,” YouTube Official Says
YouTube has teamed up with global K-pop superstars BTS to promote its new music video feature, Youtube Shorts, via a 15-second dance challenge starting Friday.
BTS fans around the world can participate in the challenge, which runs July 23 through August 14, exclusively on YouTube Shorts.
As part of the challenge, worldwide ARMY fans are invited to record a 15-second clip dancing to the band’s hit song, “Permission to Dance,” and upload it to the short videos section of YouTube. The dance moves of the challenge are expected to include the international sign language gestures for the words “peace,” “dance” and “joy” that were used in the original clip, Variety reported.
BTS released a teaser for the challenge earlier.
Fans are also encouraged to get creative with their grooves, as BTS will be highlighting some of their favorite entries in a compilation video, Billboard reported.
Submissions must be accompanied by the hashtags #PermissiontoDance and #Shorts in order for them to be fetched for compilation.
“” Permission to Dance “is a song that will make everyone’s heart beat and dance again. We have also prepared the” Permission to Dance Challenge “with YouTube short films, so stay tuned for more “BTS said in a statement, quoted by Billboard.
YouTube’s global head of music, Lyor Cohen, said the partnership aims to “spread happiness” around the world.
“BTS are global icons. Record after record on YouTube, BTS’s immense contribution to the music world has made them an undeniable force,” Cohen told Billbord. “We are honored to partner with them for the Permission to Dance Challenge on YouTube Shorts, helping to spread happiness and build lasting bonds between their YouTube fans around the world. We are delighted to see the ARMY dance! “
The “Permission to Dance” challenge comes after the launch of YouTube Shorts – a short “Tiktok” style video feature that is now available in over 100 countries around the world.
“Permission to dance” debuted at No.1 on the Billboard Hot 100 chart this week, replacing another BTS hit, “Butter,” which fell to seventh after remaining atop the charts.
“Just as ‘Permission to Dance’ sends the message that you don’t have to ask anyone’s permission to dance, we hope that we can bring people from all over the world to dance with us, without any limits or constraints. We’re so excited to see this challenge come to life on YouTube Shorts and can’t wait to see what you all create, ”Shin Young Jae, CEO of Big Hit Music, told Billboard.