BTS invites the world to dance with them to their new track, “Permission to Dance,” for the world’s first-ever dance challenge on YouTube Shorts, following its global expansion. Starting this Friday, anyone around the world can create a 15-second YouTube short directly from the YouTube mobile app, replicating basic dance moves from the “Permission to Dance” clip. The dance moves for this challenge are the “International Sign” gestures the septet was seen doing in the clip, carrying the meanings “Joy”, “Dance” and “Peace”. As the lyrics to “Permission to Dance” encourage listeners to move to the beat of their hearts, BTS brings the world together again with this special dance and invites people to add their own flair to their YouTube Shorts creations.
As part of the challenge, BTS will be highlighting some of their favorite shorts in a compilation video. Participants are therefore encouraged to use the hashtags #PermissiontoDance and #Shorts to have their creations considered. * For more inspiration for a dance challenge, take a closer look at the “Permission to Dance” choreography by watching the latest YouTube short films from BTS on the desktop HERE and on the mobile app HERE.
“Permission to Dance” is a song that will make everyone’s hearts beat and dance again. We’ve also prepared the ‘Permission to Dance Challenge’ with YouTube shorts, so stay tuned for more, ”BTS teased when announcing this new engagement.
Shin Young Jae, General Manager of BIGHIT MUSIC added, “Just as ‘Permission to Dance’ sends the message that you don’t have to ask anyone for permission to dance, we hope we can bring people from all over the world to dance with it. us, free from any limitation or constraint. We’re so excited to see this challenge come to life on YouTube Shorts and can’t wait to see what you all create.
“BTS are global icons,” says Lyor Cohen, global head of music at YouTube. “Beating record after record on YouTube, BTS’s immense contribution to the music world has made it an undeniable force. We are honored to partner with them for the Permission to Dance Challenge on YouTube Shorts, helping to spread happiness and build lasting connections between their YouTube fans around the world. We are delighted to see the ARMY dance!
“Permission to Dance” is BTS’s latest single to top the Billboard Hot 100, replacing their own song “Butter” at the top. The song marks BTS’s fifth No. 1 in 10 months and two weeks, making it the fastest to rack up five leaders since Michael Jackson in 1987-88. This week, BTS also topped the Global Top YouTube Artist Rankings and the Global Best YouTube Song Rankings with “Permission to Dance”.
Last week, BTS made their television debut with “Permission to Dance” on The Tonight Show starring Jimmy Fallon. BTS created the official music video for “Permission to Dance” just over a week ago, gaining more than 170 million views on YouTube to date. The debut on the video saw the group break records to place 5th in YouTube’s top 10, the biggest 24-hour musical debut list of all time, with the group now holding 50% of the spots, including # 1 for “Butter” and # 2 for “Dynamiter.” “Butter” also holds the record for the greatest music video premiere of all time, with 3.9 million top contenders, and has held number one in YouTube’s worldwide best song chart for seven consecutive weeks.
Globally, BTS is among the 5 most watched artists on YouTube so far this year; and in the past 12 months, it has seen over 10 billion views on the platform. With 54 million subscribers on their official artist channel, they are the third most subscribed artist on YouTube. BTS has joined YouTube’s coveted billion-view club three times with their hits “DNA”, “Boy With Luv” and most recently “Dynamite.”
Get ready to dance this Friday, July 23, and stay tuned for more information on the Permission to Dance challenge on YouTube Shorts!
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