Three lucky people will share $ 1 million in prizes donated by dancehall diva Spice in a new dance challenge.
The competition, the Magnum ‘Go Down Deh’ dance challenge, which will be held on social media, is the first project in the calendar of the partnership between the brands Spice and Magnum Tonic Wine.
“There is always something exciting to look forward to in any collaboration between Spice and Magnum,” said Spice, beverage brand ambassador.
To come down Deh, his latest collaboration with Shaggy and Sean Paul, was a huge success. The music video for the hit single has racked up over eight million views in three weeks alone on YouTube and is doing remarkably well on digital streaming platforms.
“A lot of effort has gone into this song and I’m very excited about how it’s going so far. The song is vibrant so I want to see brilliant entries; and I can only tell the dancers to do their best and bring it in. Who knows, you might be part of Team Spice if you go strong enough, “she said.
Kamal Powell, Magnum Regional Marketing Director for the Caribbean, shared her take on the competition: “The spices are amazing and Magnum is happy to partner with her on this project, I know it will work out well”, did he declare.
“We are delighted to renew this partnership with the ‘Queen of Dancehall’ herself, Spice … it is truly a pleasure to work with her and I look forward to seeing the projects that we will undertake in the future. “said Powell. .
The breakdown of the $ 1 million prize is as follows:
* 1st place – $ 500,000
* 2nd place – $ 300,000
* 3rd place – $ 200,000